Position
Make the offer understandable
Clarify who the offer is for, why it matters and what the next step should be. Keep the commercial goal visible.
Ivan Boban / Marketing / Croatia & beyond
Your marketing needs an owner. Not another loose end.
Content is going out. Campaigns are running. But who connects the offer, the message and the follow-through? I help bring the work into one practical plan.
Talk about your marketingA focused project or ongoing leadership. We agree the responsibility and scope first.
Experience inside the business
Dentelli: content, campaigns and the work between them.
A multi-year embedded partnership across messaging, events, reporting and marketing execution. The case study explains the role and context, without treating a past client’s outcome as a promise for yours.
Read the case study ↗From starting point to delivery
Connect the work from offer to follow-through.
Execute
Give campaigns a shared direction
Connect content, landing pages and campaign activity around the agreed brief. Define ownership so the work can move.
Review
Know what to change next
Agree what to measure, review what the evidence supports and turn that into the next set of decisions.
Before we begin
Choose the level of involvement your business needs.
A focused project can address a specific positioning or campaign problem. A growth roadmap creates direction. Fractional CMO work provides ongoing marketing leadership; it is a separate, scoped engagement.
Scope, pricing and service details ↗Can we start with a specific project?
Yes. Describe the offer, the current problem and the work you need help with. We can assess a defined project without assuming an ongoing engagement.
Is advertising spend included?
Do not assume it is. Media spend, production, tools and third-party work must be separated and agreed in the proposal.
Can you guarantee leads or revenue?
No. Results depend on the offer, market, budget, execution and sales follow-through. We agree responsibilities and measurement, not a guaranteed revenue figure.
Marketing for hire / Ivan Boban
Where is your marketing losing direction?
Tell me what you sell, who buys it and what needs to work better.
Talk about your marketingA focused project or ongoing leadership. We agree the responsibility and scope first.